Star Roses and Plants Advertising
Photography | Layout | Print
A selection of ads I’ve created while working for Star Roses and Plants. Many of the ads also feature my own photographs
Scentables by Bloomables
These ads were created to drive customers to our website and build awareness for a collection of fragrant plants call Scentables. This was a top performing ad in Spring 2024 with 1,500 unique QR code scans which resulted in 1,906 active sessions on Bloomables.com. This increased traffic on Bloomables.com by 24%.
Bloomables
This ad was built specifically to run in Southern Living magazine to bring attention to a new hydrangea. The imagery and messaging was chosen to introduce this new plant as well as inspire gardeners. This was the second highest performing ad in May 2024 with 430 unique QR code scans which resulted in 550 active sessions on Bloomables.com.
New age Lilacs
All the ads I created at Star Roses and Plants had two versions for our two different audiences, horticultural trade and consumer. This is an example of how the same plant needed to be presented two different ways. The biggest selling feature of this plant is that it’s significantly smaller than other Lilac varieties. So I showcased this visually in our trade ad. I leaned into more inspiring imagery for our consumer audience.
